The Connectivity theatre will demonstrate Samsung news from the CES stage and will enable guests to learn more about Samsung’s growing tech, whereas, the sustainability forest, according to the company, will let the guests “embark on a journey through millions of trees-and even have a mythic encounter,” Samsung’s notable crypto ventures “Fans will be captivated in a digital adventure through the Connectivity Theater and Sustainability Forest to complete quests along the way for 837X Non-Fungible Token (NFT) badges and by a celebration at the Customization Stage.” The platform will allow users to earn these badges by completing multiple quests. The Samsung 837X store will also support user interaction by offering unique digital 837X NFT badges. According to the press release, the company intends to “brings its spirit as an experiential playground for people to discover the amazing possibilities when technology and culture collide” The store, which is named 837X in Decentraland, takes inspiration from the company’s flagship store in 837 Washington Street New York. As per the official press release, the company is launching a new store in Decentraland, which is a leading virtual reality platform built on the Ethereum blockchain. The South Korean tech conglomerate is actively exploring the realm of the metaverse. The virtual store called the Samsung 837X, launched in the metaverse is modeled after the company’s flagship physical store that is situated on 837 Washington Street in New York City. In partnership with CJ ENM, Samsung is delivering on its commitment to offer innovative solutions ready for the next generation of content production.Samsung has joined the league of growing metaverse culture by opening its first virtual store in Decentraland. The Wall is designed for easy management and peace of mind in any environment due to the ability to manage and make color adjustments remotely as well as the dust and contamination-resistant LED protective films. The features enabling reimagined content production include dedicated studio frame rates, including 23.976, 29.97, and 59.94Hz, for seamless video sync. The screen enhances visual expression with vivid colors, HDR10, HDR10+, and cinema LED picture quality and details. The Wall’s specifications are customizable to fit the unique requirements of the content creators and space, including ceiling installation in convex or concave design.

360-degree video shooting is also possible thanks to the main screen, ceiling, and Plug Wall. In addition, an IFR2.5 ceiling display has been installed, with the IFR 2.5 Plug Wall displayed on the other side of the IWA. This real-time, virtual set powered by Samsung’s Micro LED displays and connected cameras will reduce the image compositing needs and save time and production costs. The IWA model display supports a resolution of 30,720 (32K) x 4,320 (4K). The CJ ENM virtual production stage will present Samsung’s innovative Micro LED technology with The Wall’s impressive screen measuring over 1,000 inches in a custom oval display of 20 meters in diameter and 7 meters in height. “We are excited to see the innovation that this new space will produce, bringing the latest content to life like never seen before on our incredible display, The Wall.” “We are delighted to announce the opening of this virtual production stage in partnership with CJ ENM, a company at the forefront of media and entertainment,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. The opening of this studio in Paju, Korea demonstrates momentum from both companies toward the next generation of video production technology, aimed at satisfying a range of customers in the increasingly fast-paced world of entertainment. The partnership, first announced in July 2021, leverages the customizable, modular technology of The Wall and CJ ENM’s globally renowned television and film content production. The studio’s real-time virtual experience is powered by connected cameras and Samsung’s cutting-edge Micro LED technology, The Wall (Model Name: IWA). Samsung Electronics today celebrates the grand opening of a virtual production stage in collaboration with leading entertainment company in Korea, CJ ENM.

The grand opening of Virtual Production Stage, built by Samsung and CJ ENM, is the world’s largest with MicroLED technology Samsung Electronics celebrates the grand opening of Virtual Production Stage powered by The Wall in partnership with CJ ENM

Samsung virtual city